The Beginner's Guide to Facebook Custom Audiences

Paid advertising is a tricky business. With careful planning and tracking, it can be a lucrative and reliable source of leads and sales. But, it can also be an expensive lesson.

The more you know about the people you’re advertising to, the better your ads will perform. This is why many business owners love advertising on Facebook. There are so many options for audience targeting.

One of my favorite options is Facebook Custom Audiences. With Custom Audiences, you can retarget people who have interacted with your business already. For example, customers and website visitors.

When you market to a Custom Audience, you know exactly who is seeing your ads. Your messaging can be laser-targeted. This will help you increase your conversion rate and get a better return on investment.

Ahmed, The Clockmaking Texas Student to move to Qatar

In the latest twist to the story of a Texas high school student who became a celebrity after he was arrested over a project in which he rebuilt a digital clock, Ahmed Mohamed and his family are moving to Qatar, where Mohamed, 14, has accepted a scholarship.

The news comes on the heels of Mohamed meeting President Obama at the White House Astronomy Night on Monday.

When Mohamed visited Qatar two weeks ago, he toured the Qatar Foundation’s sprawling government-funded Education City. Today, the foundation announced that Mohamed will be moving to Qatar to take part in its Young Innovators Program.

Success Is a Choice – What Are You Going to Do?

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Travelling With Technology – Some Tips From Master

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Solar Energy for Mother Earth and Everyday Smiles

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Samsung Galaxy S6 edge+

Samsung Galaxy S6 edge+  include 4GB of RAM, Exynos 7420 SoC, 3000mAh cell

the 5.7-inch Edge+ isn’t just a larger version of April’s 5.1-inch Samsung Galaxy S6 Edge, but it’s close. A tiny upgrade over the smaller model, the Edge+ — whose screen also curves over on both sides — adds a shortcut menu to the edge screen for quickly opening apps, in addition to the existing menu for contacting your favorite people.

Otherwise, the Edge+ shares hardware guts with the Samsung Galaxy Note 5, including a strong 16-megapixel camera, 4GB of RAM and an octa-core processor of Samsung’s own design (that means it has eight computing chips for completing tasks). Like its brethren, the Note 5, S6 and S6 Edge, the Edge+ shows off a snazzy metal-and-glass construction and loses the removable battery and microSD card slot for add-on data storage — two points of pride for Samsung prior to its design turnabout in 2015.